Cultural Play, Everyday
Enjoy toys and tools that celebrate the vibrant folklore and traditions of South Asia. We are the proud creators of the Goddess Power Tower and Holi Hooray experience.Shop Now
How Do You Bottle Up Mom?
When you become a new parent, you also become a teacher...prepared or not. We discovered that families in the diaspora are searching for ways to pass on culture but don't feel equipped. Back in 2016, we set out to create toys and tools for the next generation.
We Started Small...
A handmade set of Hindu deity flashcards inspired our first and most popular product. Everything we do is designed to help both kids and grown-ups be teachers and students through story and color.
Now We're Inspiring a Movement
After listening and learning from tens of thousands of loyal customers worldwide, we've expanded the way we help families play and share a piece of their identity with their communities.
Shop Our Collection
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Hindu Deity Flashcards
Hooray! Gift Bundle
The Goddess Power Tower
Exclusive Print: Saraswati
Exclusive Print: Lakshmi
Exclusive Print: Rama
Exclusive Print: Hanuman
10 pack 100g Holi Hooray! Color Powder - "Backyard Bundle"
100 pack 100g Holi Hooray! Color Powder - "Make it Rain"
200 pack 100g Holi Hooray! Color Powder - "Let's Do This"
About Jai Jai Hooray
"Jai Jai," pronounced jay jay, is a phrase used by Hindus to greet the Gods. We couldn't think of a better word than "hooray!" to capture the pure joy it conveys.
All of our products were illustrated by Mumbai-based artist, Ajinkya Bane. We were immediately drawn to his vibrant, colorful style.
We believe that design matters. Enjoy our smooth, matte finishes. We use heavy weight paper to withstand kiddo hands.
In the press:
“Meet the Mom Helping Parents Pass on Diwali Traditions”
“7 Christmas Gifts to Inspire Multi-Cultural Kids”
“The Best Non-Electronic, Back-to-Basics Toys This Holiday”
ABC 13 Local News
“Montrose mother creates ethnically diverse toys to celebrate diversity”