How Do You Bottle Up Mom?
When you become a new parent, you also become a teacher...prepared or not. We discovered that families in the diaspora are searching for ways to pass on culture but don't feel equipped. Back in 2016, we set out to create toys and tools for the next generation.
We Started Small...
A handmade set of Hindu deity flashcards inspired our first and most popular product. Everything we do is designed to help both kids and grown-ups be teachers and students through story and color.
Now We're Inspiring a Movement
After listening and learning from tens of thousands of loyal customers worldwide, we've expanded the way we help families play and share a piece of their identity with their communities.
About Jai Jai Hooray
"Jai Jai," pronounced jay jay, is a phrase used by Hindus to greet the Gods. "Jai" by itself is a Sanksrit word that means victory. We couldn't think of a better word than "hooray!" to capture the pure joy it conveys.
All of our products were illustrated by Mumbai-based artist, Ajinkya Bane. We were immediately drawn to his vibrant, colorful style.
We believe that design matters. Enjoy our smooth, matte finishes. We use heavy weight paper to withstand kiddo hands.
In the press:
“Meet the Mom Helping Parents Pass on Diwali Traditions”
It was a homemade gift that Parekh’s mother made for Uma that got her thinking about how to create accessible, culturally literate toys.
“7 Christmas Gifts to Inspire Multi-Cultural Kids”
These museum-quality flashcards introduce the key characters of Hindu mythology, including Ganesha, Shiva and Lakshmi, with a simple SAY-SEE-LEARN framework on the back. Each gorgeous box comes with 10 cards, the last of which is a “design your own” character. The illustrations are captivating – for little ones and their care-takers alike.
“The Best Non-Electronic, Back-to-Basics Toys This Holiday”
Each of these stackable blocks tells, in poem form, the tale of iconic female figures in Hindu mythology, with the largest block focusing on Mahadevi, a mom-like blend of warrior, teacher, and nurturer. Meant for ages one and up, this holiday gift will simultaneously help develop your kids’ motor skills and respect for women.
ABC 13 Local News
“Montrose mother creates ethnically diverse toys to celebrate diversity”